Sustainability is not defined by the quality of a company’s ESG report, but by the decisions it makes every day. Targets, pledges and roadmaps mean little unless they result in measurable action — reducing emissions, cutting waste, protecting ecosystems and changing how business is actually done. Real sustainability is proven on the ground, not in presentations, and by society, not just companies. This session shares some inspiring initiatives happening in Oman that help embed sustainable thinking outside of the boardroom ....